What is Your Purpose on Social Media?

social media purpose

"What's your purpose?"

That is the one question I always ask anyone who wants to hop on social media. In fact, it is a good question when you want to do anything in your business. Your purpose on social media will dictate the kinds of actions you take and the kinds of promotions your run. Knowing your purpose on social media will reliably return social media results in your business. Without your social media purpose, you'll get a lot of likes and no sales. Without your social media purpose you'll get a lot of likes and no sales. Click To Tweet

Understanding Purpose on Social Media

Your purpose should eventually tie to numbers. When it does will you have actionable goals that can impact your business. What that actually looks like on each social network varies. As Q3 is coming up, you should be realigning what you planned at the beginning of the year with what has actually happened. Adjusting your numbers to reflect where you want to go and where you have been is the only way to make sure you are going to reach your goals by the end of the year. Below are examples of how purpose informs your actions on social media and how closely related they are.

Broad Purpose: To increase sales
Specific Goal: Increase newsletter signups by 25%
Tactics: Share tips found in the newsletter with a link to sign up - use Facebook boost to reach the right audience

Broad Purpose: To increase sales
Specific Goal: Have 5 people sign up for initial calls each week
Tactics: Do 3 broadcasts a week with a link to sign up for initial call.

Broad Purpose: To increase brand reach
Specific Goal: Increase engagement on posts by 15%
Tactics: Ask questions and follow trending topics and insert brand as appropriate.

Broad Purpose: To increase website traffic
Specific Goal: Increase traffic to blog by 20%
Tactics: Share links to blog posts 7 days a week and do one tweet chat a week.

These are just some of the goals and purposes you can have on social media. What is important is that you are using the platform that will forward those goals - not just a platform you are comfortable with.

As you prepare for Q3 take the time to reevaluate your goals and make sure social media will actually support your business and not take away time from your business.

Photo by Ryan McGuire on Gratisography.com.

Tamay Shannon's goal in life is to help entrepreneurs realize their dreams. She is an experienced social media strategist who has helped numerous entrepreneurs and small businesses develop and execute strategic marketing plans. Through her educational training, she developed a love for communication, especially marketing through social media. Her passion for small business is only mirrored by the business owners themselves. She loves the tools that social media is an what it can provide to small business owners.

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