Author Archives: John Ray

Your Pricing is a Signal to Customers

Your Pricing is a Signal to Customers

Recently I gave a presentation to a group of business owners on pricing, specifically how pricing is the most important driver of revenue and profit growth in a business. To understand pricing, it’s important to understand the value equation customers sort through as they evaluate a purchase. Regardless of whether they consciously realize it or… Continue Reading

How to Know When to Fire Your Mentor

How to Know When to Fire Your Mentor

Mentors aren’t just for young people in school. Even experienced business owners can use a good mentor. Mentors give us jump starts on projects we are working on and help make connections which are invaluable for our progress. They give us an injection of optimism when everything is going wrong. They remind us, in the… Continue Reading